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Entrepreneurship: Building Rewarding Ventures

Setting SMART and Meaningful Goals

Rich Sheridan, CEO of Menlo Innovations, expands on the idea of SMART goals and other techniques that point toward setting resonant goals. This video is part of our Inspiring and Motivating Individuals MOOC.

Excerpt From

Transcript

0:09 so we tie the goals of menlo to the 0:11 goals of our clients 0:13 and what are we trying to achieve for 0:14 them and on behalf of their users 0:16 we start to break those goals down into 0:18 smaller and smaller pieces until we 0:20 finally get it down to these little 0:22 handwritten index cards that are 0:24 selected by our clients in a planning 0:26 session every single week 0:28 where we're deciding what are the 0:29 intermediate goals to get to the 0:31 long-term goal that we're trying to 0:32 accomplish 0:33 on behalf of them for the project 0:36 they're paying us to do 0:38 those little handwritten index cards 0:40 become the individual goals for every 0:42 team member 0:43 every pair we put them up on the wall 0:46 for all to see 0:47 so there's a lack of ambiguity in our 0:50 space i think 0:51 removing ambiguity is one of the best 0:53 ways to get to motivation 0:55 it's one of the best ways to clarify 0:57 goals for the team by having a work plan 0:59 up on the wall and have it be a sane 1:01 work plan that fits in a normal work 1:03 week 1:04 where you're not just completely 1:06 overloading people with 1:08 200 percent of their average work week 1:11 in workload and you never know exactly 1:13 what to pick we pick a sane workload 1:15 that people can actually work on and 1:16 feel like 1:17 each goal by goal that they're 1:19 accomplishing is 1:21 conforms really well to the idea of the 1:23 progress 1:24 principle that is i got something done 1:27 today 1:27 i can actually feel like i got something 1:31 done that was meaningful something 1:32 selected by our client that's important 1:34 for them 1:35 and then we tie it all back to a 1:38 show and tell an exhibition we do once a 1:41 week with our clients 1:42 where after the work is done the client 1:45 will then 1:46 show us our work back to the team that 1:49 did the work so the team can 1:50 reconnect to the actual things they 1:53 accomplish for the week 1:54 and they can see it in the eyes of the 1:56 client that what we did was actually 1:58 meaningful was actually purposeful for 2:00 where they're trying to get their 2:01 project 2:02 and if it wasn't if for some reason we 2:04 missed the mark or we misinterpreted 2:06 what they were asking to do 2:08 we're going to find out less than five 2:10 days after we did the work 2:12 i think one of the most demotivating 2:14 things we can do for a team 2:16 is to set goals that are so far away 2:18 from us 2:19 that we we get lost in the in the milieu 2:23 of all the activities 2:24 and then we forget why we're coming to 2:26 work every day we forget why we're 2:28 working on the thing we're working on 2:30 but by pulling in these regular 2:32 weekly reviews with our client and 2:34 attaching it directly to the work that 2:36 was accomplished that week 2:37 it's very clear why the goals i had 2:41 are the goals i had why it matters to 2:43 the customer 2:44 why it matters to the overarching goal 2:46 that we're trying to accomplish in the 2:47 whole project