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Entrepreneurship: Building Rewarding Ventures

What is an Income Statement?

Professor Greg Miller analyses the aspects of an income statement. This video is part of our Accounting for Decision Making MOOC.

Excerpt From

Transcript

0:06 welcome 0:07 in this video we're going to discuss the 0:08 income statement or the answer to the 0:11 second big question in life 0:13 i should probably remind you of what 0:14 that second big question is first 0:16 it's how well did the organization 0:18 perform during a given period of time 0:21 or what happened over time the income 0:24 statement was actually invented to 0:25 answer that question 0:26 people found they kept asking it over 0:28 and over again so they thought 0:30 maybe what we should do is create some 0:32 sort of a tool that will get at this in 0:34 a standardized way across a lot of 0:35 different companies 0:37 it gives us the flow of the value 0:39 changes for a specific period of time 0:42 so that we can answer this question of 0:43 how well did we do 0:45 now what do you need to know if you want 0:47 to answer that question 0:48 let's think of it from a common sense 0:50 standpoint first 0:52 you're asking yourself what came into 0:53 the firm 0:55 what did we have to use up to get that 0:57 to come into the firm 0:59 and then how much net value did we 1:00 create once this was all done 1:03 now if you've looked at an income 1:04 statement you haven't seen those words 1:06 because accountings have put them into 1:08 some sort of an accounting speaker 1:10 jargon 1:11 when we talk about what came into a firm 1:13 we call it revenues 1:14 and when we talk about what you've used 1:16 up we call that expenses 1:18 and when we put the two of these 1:20 together to figure out how much net 1:21 value creation you've had 1:23 we call that net income let me give you 1:26 a little more insight into what we mean 1:28 by some of these items 1:30 if you think of revenues a good working 1:32 definition of it is 1:34 value received from customers for 1:36 performing the company's primary 1:37 activities 1:39 that'll get you pretty much there but if 1:41 you look at what accounting guidance has 1:43 said 1:43 when they're trying to explain revenue 1:45 they get a little more complicated 1:48 they'll say revenues are inflows or 1:51 other enhancements of an asset of an 1:52 entity 1:53 or settlements of its liabilities during 1:56 a period from delivering or producing 1:57 goods 1:58 rendering services or other activities 2:01 that constitute the entity's ongoing 2:03 central operations 2:04 what do they really mean that we've 2:07 created 2:08 value through our primary business 2:10 activity 2:11 let's take a look at expenses we can get 2:14 a pretty good working definition there 2:15 too 2:16 expenses are value used up during the 2:18 period in order to create revenues 2:20 or fulfill other requirements of the 2:22 firm during this period 2:24 now again the standard setters have made 2:26 this a little more complicated 2:28 they tell us expenses are outflows or 2:31 other using up of assets 2:33 or occurrences of liabilities during a 2:35 period from delivering or producing 2:37 goods 2:38 rendering services or carrying out other 2:40 activities that constitute the entity's 2:42 ongoing central operations 2:45 again what they're really trying to get 2:47 at there is we've done something that's 2:49 used up value during this period and 2:51 we're going to call that an expense 2:54 now that we have definitions let's think 2:56 about how all this comes together 2:58 in an income statement we're going to 3:00 look at the basic format 3:02 income statements always start with 3:04 revenue at the top when people use that 3:06 phrase top line 3:07 that's what they mean how much revenue 3:09 did you have that's all the value that's 3:11 come into the firm 3:12 now what we're going to do is think 3:13 about all the expenses it took to create 3:15 that value 3:16 but on an income statement we're going 3:18 to break those expenses down into 3:20 different categories each of those 3:22 categories represents a group of 3:24 expenses that behave in a similar way 3:26 so the very first expense we think about 3:29 is cost of goods sold 3:31 those are the costs that are so directly 3:33 related to 3:34 generating the revenue that we think we 3:36 can match it up pretty closely 3:39 when we take the revenues and then we 3:40 take out the cost of goods sold 3:42 that leads to what's called gross profit 3:44 i'm sure that's a term you've heard 3:46 before 3:47 it's the gross profit because it's only 3:49 considering some of the cost 3:51 that we had to incur to generate the 3:52 revenue so it's 3:54 gross of those costs but we haven't 3:57 netted out the rest of them 3:58 what are those other costs well we've 4:01 got this category called 4:02 selling general and administrative 4:04 expenses 4:06 often people will call this sg a if 4:08 you've heard that term before 4:09 now you'll notice the very first word 4:11 here is selling so you're probably 4:13 asking yourself 4:14 well why isn't that in cost of goods 4:15 sold these may be selling expenses that 4:18 aren't quite as 4:19 direct for example in cost of goods sold 4:21 we would put all of the cost of 4:23 building the item we're going to sell in 4:25 selling we might put something like the 4:27 cost of the sales people who stand on 4:29 the floor 4:30 we're going to pay them the same this 4:31 period no matter how much they actually 4:33 sell 4:33 so it's not as direct as the cost of 4:35 goods sold 4:37 whether a firm puts a specific cost in 4:39 cost of goods sold or sell selling 4:41 general administrative 4:42 really varies with the firm's business 4:44 model we'll talk about this in some 4:46 other videos as well 4:48 but there's some judgment involved in 4:50 the geography of where things go on the 4:52 income statement 4:53 depending on how you think about your 4:54 business model now after we have those 4:57 selling general and administrative 4:58 expenses 4:59 we also have other operational expenses 5:02 you're probably asking yourself 5:04 what's left after the selling general 5:06 and administrative expenses 5:08 well it's other that's why others in the 5:10 name 5:11 again it really varies across companies 5:13 for example in most companies 5:15 they would put the cost of the 5:17 accountants who keep track of everything 5:19 and sell in general and administrative 5:21 expense 5:22 as accountants were part of the 5:23 administration but some companies might 5:25 say well those are other operational 5:27 expenses because they're 5:28 things that we're doing separate from 5:31 running the underlying business 5:33 now however they lump all of these 5:34 things once they've put together all of 5:36 these operating expenses 5:39 we come down to what we call operating 5:40 profit when you hear people use the term 5:43 below the line 5:44 this is usually the line they're talking 5:46 about this line item tells us 5:48 at this point these are the basic 5:51 profits 5:52 the net value that we've created from 5:54 the ongoing operations of our firm 5:57 now there's still expenses that go below 5:58 those though other incomes and expenses 6:01 this is things like our taxes that we're 6:03 going to pay 6:05 or some sort of expenses for a 6:07 non-typical item 6:08 once we take out those other expenses we 6:11 finally have this line item called gains 6:12 and losses 6:14 these are representing economic changes 6:16 in value of the firm 6:17 that don't come from ongoing primary 6:20 activities 6:21 and we'll come back to these in several 6:23 videos after 6:24 all of those items we finally come down 6:26 to that net income number 6:28 which represents the total value created 6:30 for the firm 6:32 now we're going to go back and in other 6:33 videos look at each one of these line 6:35 items in much more detail 6:37 but it's important for you to keep in 6:39 mind this overall structure of an 6:41 income statement when i talk about 6:43 geography and 6:44 you may hear other people use this term 6:45 or they may call it classification or 6:47 other words like that 6:49 what they're saying is in what part of 6:51 the income statement do we include a 6:53 certain cost or a certain value that's 6:55 come in 6:56 and the structure always pretty much 6:57 looks like this so that it gives you 6:59 some idea of 7:00 what your options would be now let's 7:02 move on to the more important part 7:04 once you have an income statement what 7:06 are you going to use it for 7:07 remember our goal is to provide 7:09 information to decision makers so the 7:11 income statement should provide 7:12 information 7:13 on important decisions well what if 7:16 you're asking a question like 7:17 how much did we sell during this period 7:19 the income statement would be great for 7:21 that 7:22 or what did it cost us to make sales 7:25 how much value did we create from our 7:27 core operations 7:29 what did it cost us to run our 7:30 administrative services this period 7:33 how much net value did we create as a 7:35 company 7:36 or how much interest did we incur during 7:38 this period 7:40 notice what all of these questions have 7:42 in common they're all talking about 7:44 some sort of value change that happened 7:46 over a specific period 7:48 anytime you're asking yourself a 7:50 question like that the income 7:51 statement's the right place to start 7:54 i hope this video has helped you 7:55 understand what the income statement is 7:57 good for 7:58 in the format of the income statement so 8:01 that you can better use it as a tool for 8:02 making decisions in the future