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Entrepreneurship: Building Rewarding Ventures

What is the Optimal Team Size?

Professor Scott DeRue explains why team size is important to team success, and how to determine the best team size. This video is part of our Leading Teams MOOC.

Excerpt From

Transcript

0:08 so let's start with the first element of 0:10 team composition 0:11 and that is size how big is your team 0:14 going to be or how small 0:16 is your team going to be let's start by 0:19 reflecting on 0:20 your current team or the team that you 0:23 worked in most recently 0:24 it could be in school could be at work 0:26 could be 0:27 a sports team that you're part of but 0:30 how big 0:31 is that team and i want you to think 0:33 about 0:35 from your perspective and your 0:36 experience what were the advantages 0:39 of that team size whether it be smaller 0:41 or large 0:43 and what were the disadvantages of that 0:46 team 0:46 size again whether it's small or large 0:51 go to the discussion forum and share 0:54 with your classmates 0:55 your own experience with team size 0:59 and what you see is those advantages and 1:01 those disadvantages 1:03 and see if your experiences line up with 1:06 or maybe even are different from those 1:09 of your classmates 1:11 and then we will go into what we know 1:14 from our research 1:16 on team size and its impact on team 1:18 functioning 1:19 and performance so start with the 1:21 discussion forum 1:23 see what your classmates have to say and 1:25 then come back 1:26 and we will proceed with trying to 1:30 understand really what the impact of 1:31 team size is 1:33 on team functioning and performance when 1:35 we look across 1:36 teams around the world 1:42 all right welcome back hopefully you had 1:45 an opportunity to really engage with 1:46 your classmates 1:47 on this notion of team size and what 1:49 those advantages and disadvantages are 1:52 so we did a survey a couple years ago uh 1:55 asking managers and executives or from 1:58 around the world really 2:00 on what their intuitions were regarding 2:03 the benefits and the cost 2:05 the disadvantages of team size 2:08 and here's what we found some people 2:10 really preferred larger teams 2:12 and the explanations that were given 2:14 were more capabilities the more people i 2:17 have the more 2:18 capabilities i have in the team to 2:19 perform the task or 2:21 the more resources that we have whether 2:23 those resources be 2:24 information or relationships 2:28 but having those more resources the 2:30 greater access to resources 2:32 the more information thus the more 2:34 diverse inputs 2:35 thus the more ideas and possible 2:38 solutions that we might have 2:40 so this is the logic or the explanation 2:42 that was given for people who really 2:44 preferred 2:45 to have larger teams in place but there 2:48 was an equal set of people that really 2:50 preferred smaller teams and their 2:52 explanation 2:53 equally valid more cohesive the smaller 2:57 the team the more cohesive or bonded 2:59 better trust within the team a higher 3:03 satisfaction in the team because we can 3:05 really get to know each other 3:06 uh really rely on one another a lot of 3:09 people will 3:10 articulate that a key benefit of smaller 3:14 teams 3:14 is that we can make decisions faster 3:18 and if consensus is required where 3:21 everybody has to agree it's a lot easier 3:23 to reach that consensus 3:25 when we have a smaller team as opposed 3:28 to a much larger team 3:30 and then the last argument that's often 3:32 given 3:33 for preferring smaller teams is 3:36 that we get more effective individual 3:38 contribution 3:39 in those larger teams it's easier for 3:41 people to hide 3:43 uh you'll recall a concept that uh maxim 3:46 talked with you about in the first 3:47 course 3:48 that we offered around uh inspiring and 3:50 motivating 3:51 individuals and the impact of social 3:54 loafing 3:55 well the impact or the possibility of 3:57 social loafing is much 3:58 greater when you have a larger team 4:02 but when you have a smaller team you can 4:04 really isolate 4:05 those effective individual contributions 4:08 so there are trade-offs there are pros 4:10 and cons larger teams 4:11 smaller teams the question i would ask 4:14 you is can both of these be true 4:17 are there certain cases where larger 4:19 teams are preferred are there certain 4:20 situations 4:21 where smaller teams are preferred and 4:23 that's a that's a question i want you to 4:25 keep in mind 4:26 as we go forward and revisit 4:30 in the discussion forum as i expose you 4:33 to some of the 4:34 latest research that we've been doing on 4:36 team size 4:37 so a good example of that is is this 4:40 study 4:41 this is a study that was published 4:44 back in 2009 and it really i think helps 4:47 build the business case for why we care 4:49 about team size 4:50 it focuses on innovation and creativity 4:52 in teams 4:53 and it looked at a number of different 4:55 predictors of 4:57 innovation in teams across a number of 5:00 different studies 5:01 specifically looking at 24 unique 5:05 studies 5:06 over 1300 teams from around the world 5:10 and what i'm showing you here is the 5:12 impact that each of these variables had 5:15 on team innovation so positive or 5:17 negative 5:18 and then the larger the positive effect 5:21 the more beneficial that 5:22 variable was for predicting team 5:25 innovation 5:26 and the larger negative impact the worse 5:28 it was for team innovation 5:30 so interestingly team size 5:34 of the variables that were examined as 5:36 part of this 5:37 meta-analysis this study team size 5:41 was the number one positive predictor 5:44 of team innovation meaning the on 5:47 average 5:48 the larger the team the more innovative 5:51 the team was and the impact of team size 5:55 that positive 5:56 impact on of team size on innovation 5:59 was stronger than job releva relevant 6:02 diversity 6:03 goal interdependence so our goals being 6:06 interdependent 6:07 task interdependence or team longevity 6:10 how long we've been together as a team 6:13 or even how diverse we are 6:16 in terms of our backgrounds as 6:18 individual team members 6:20 so again there is some evidence out 6:22 there across a number of studies across 6:25 many different teams from around the 6:27 world that team 6:28 size has a positive impact on innovation 6:32 now an important question you have to 6:34 answer is is there a limit 6:36 is there an extreme is there a limit to 6:37 how many people 6:39 are favorable for innovation 6:42 after some point does the innovation 6:47 get reduced in the team because there's 6:49 so many people 6:50 in the team and that's a question we'll 6:51 revisit 6:53 another study that i think is 6:55 particularly interesting in this regard 6:57 related to team size and and why we 6:59 should care and really building the 7:01 business case for team size 7:03 doesn't focus on team performance it 7:04 focuses actually on firm performance 7:07 and it looks at top management teams so 7:10 the c-suite of your organization 7:13 for example in tech startups in high 7:15 technology 7:17 early stage startup organizations 7:20 there's evidence to suggest that the 7:22 size of the founding team 7:25 positively predicts meaning the larger 7:27 the team the better 7:29 positively predicts how fast these 7:32 startups grow 7:33 and ultimately the positive cash flow 7:37 that these startups experience that's 7:40 interesting 7:40 a lot of times we think about keeping 7:42 that founding team small 7:44 what we actually find is that team size 7:47 positively predicts growth and cash flow 7:49 in these startups 7:50 again there might be a certain limit to 7:52 that but 7:54 positive relationship between size and 7:56 in this case firm performance 7:58 and then one of the most fascinating 8:00 studies for me at least 8:02 is this one where it looks at not the 8:04 top management team in this case 8:06 but the size of the board of directors 8:09 both for large firms and 8:10 small firms and there is a difference 8:13 firm performance here is measured both 8:15 by market-based measures of performance 8:17 so 8:18 stock returns as well as 8:20 accounting-based measures of performance 8:22 net income for example but for both of 8:25 those 8:26 measures of firm performance we find 8:29 that 8:30 board of director size the more members 8:32 on the board of director 8:34 on average the better the firm performs 8:37 both for large and small firms but the 8:40 impact of board size on firm performance 8:45 is greater for small firms than it is 8:48 for large firms 8:50 again there may be a certain limit but 8:52 on average 8:53 what we find is the bigger the board of 8:55 director the better 8:57 that firm performs very interesting and 9:00 i think counter-intuitive for a lot of 9:02 us 9:03 including my friends at amazon jeff 9:06 bezos uh 9:08 is famous for uh his uh 9:11 commentary at an amazon off-site retreat 9:15 this is an internal retreat 9:17 uh where a manager 9:20 stood up during the retreat and said 9:24 that 9:24 what amazon really needed was for 9:27 employees to start communicating more 9:29 with each other 9:30 more team communication more open 9:33 communication 9:34 and jeff bezos the current ceo of amazon 9:38 stood up at least according to reports 9:40 from this internal off-site retreat 9:43 and the quote went something like no 9:45 communication is terrible 9:46 we don't need more communication we 9:49 don't need more 9:50 team members communicating with each 9:52 other 9:54 and since i really started to think 9:55 about you know what 9:57 jeff bezos is trying to communicate and 9:59 i think what he's trying to communicate 10:00 is there's a limit to the number of 10:02 people 10:02 that can really contribute and work 10:04 together and 10:06 jeff went on to clarify his point of 10:08 view on team size 10:10 with what he calls the the two pizza 10:11 rule if a team cannot be fed with two 10:14 pizzas 10:15 then it's too large so in his mind 10:18 there's a too small and there's a too 10:20 big and somewhere in the middle 10:23 is just right and just right in his 10:26 world 10:26 is can i feed it with two pizzas 10:29 and so that's an interesting way of 10:31 thinking about it certainly depends on 10:32 your appetite 10:33 and the appetite of your team members 10:35 but at least gives us a ballpark for how 10:37 to think about 10:39 what is the optimal team size and 10:42 there's actually research 10:44 on trying to figure out what is that 10:45 optimal team size 10:47 and so let me share with you some of the 10:50 i think most fascinating studies 10:52 really trying to discern or identify 10:55 uh what is that optimal size um 10:59 in 2006 in a fortune magazine article 11:02 uh jerry useem quoted uh the original 11:05 study that was done by 11:06 richard hackman and vidmar all the way 11:08 back to 1970 on this 11:11 and it said that large team size is bad 11:14 and 11:14 um and too small is also bad and there's 11:17 an optimal number in there and the 11:18 optimal number is 4.6 team members 11:21 so i i encourage you to figure out how 11:23 you can get the 0.6 in your team 11:25 but at least gives you the ballpark of 11:28 between four and five 11:30 jerry in this case in this a fortune 11:32 article was quoting research 11:34 by hackman in vidmar in the early 70s 11:38 but that research is often misquoted 11:41 this is a report 11:42 that richard hackman wrote for 11:45 a government agency in 1971 summarizing 11:49 those findings they had back in 1970 and 11:52 the quote reads among other findings the 11:54 study suggests that group 11:56 size which leads to optimal satisfaction 12:00 of team members is between four and five 12:03 so that 4.6 number is really about 12:06 optimal satisfaction of group members 12:09 but continue reading this quote 12:11 it is not the size 4.6 12:14 is not the size which necessarily leads 12:17 to maximal 12:18 effectiveness of the team in their 12:21 original research they actually found 12:23 that teams that were smaller than four 12:25 in some cases three as well as larger 12:29 up to seven or eight team members 12:31 actually performed more effectively 12:33 than did four or five person groups 12:36 so again you really have to ask yourself 12:38 am i am i after satisfaction 12:41 or am i after effectiveness of the team 12:45 and since we've been doing a lot of 12:46 research on size and effectiveness 12:48 and here's essentially what we've found 12:51 that if you think about team 12:53 effectiveness on the y-axis 12:55 low to high and you think of team size 12:57 from 1 to 5 12:58 10 15 and so on what we find is a skewed 13:02 bell curve 13:04 that looks like what i'm showing you 13:05 here where there is an optimal amount 13:08 and it's somewhere between five and ten 13:11 and this ranges across 13:13 different situations different 13:14 environments 13:16 when we average it out what we find is 13:19 the 13:19 optimal team size is really between 13:22 5 and 10. anything larger than 10 13:26 what we find on average is that teams 13:28 begin to suffer from 13:30 increased relationship conflict process 13:33 and coordination cost 13:34 and social loafing all things that maxim 13:37 will talk 13:38 more about when we really dive deeper 13:41 into 13:41 team processes and dynamics later in the 13:44 course 13:45 but again between 5 and 10 on average 13:47 produces that optimal effectiveness 13:50 whether it's 5 whether it's 10 whether 13:52 it's 4 whether it's 11 13:53 7 or 8 ultimately is going to depend on 13:56 the task structure the environment 13:58 really what is needed from your team but 14:01 for you when you think about who's on my 14:03 team and how big should my team be 14:06 you want to start by thinking in that 14:07 five to ten range 14:09 for your optimal effectiveness if you're 14:11 after satisfaction 14:13 somewhere smaller four to five 14:15 ultimately delivers 14:17 the highest level of satisfaction five 14:19 to ten 14:20 on average the optimal level or the 14:22 highest level of 14:24 team effectiveness