Free Speech in Sport Teach-Out

In the next interview, Dr. Dae Hee Kwak discusses his research on fan responses to athletes' transgressions, protest, and activism on and off the field.

Dae Hee Kwak's research focuses on consumer psychology underlying various fan behaviors and decision making in various sport-related consumption contexts. His recent work focuses on how emotion and experiential judgments influence consumers' perceptions, attitudes, and behaviors in the sponsorship, gambling, and merchandise consumption contexts. You can read more about Dr. Kwak on his faculty page.