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Disinformation, Misinformation, and Fake News Teach-Out

What is Disinformation, Misinformation, and Fake News? / Lesson 3 of 4

The 4D Model of Disinformation Campaigns

7 minutes

The 4D Model of Disinformation Campaigns

In this step, Ben Nimmo, Director of Investigations for network analysis firm Graphika, outlines his 4D model of predicting disinformation:

  • Dismiss: if you don’t like what your critics say, insult them.
  • Distort: if you don’t like the facts, twist them.
  • Distract: if you’re accused of something, accuse someone else of the same thing.
  • Dismay: if you don’t like what someone else is planning, try to scare them off.

Reflection: Ben Nimmo offers several examples of the 4 Ds in action. Can you think of an event that could fall into one of these categories (i.e. dismiss, distort, distract, and dismay)? Furthermore, did any of Ben’s examples stand out to you? Why?

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