Sports Betting: Risks & Ripple Effects Teach-Out

Sports betting today is a sophisticated business ecosystem shaped by digital platforms, data analytics, and aggressive marketing. In this module, we will discuss:

• How sports betting has evolved from a land-based, in-person activity into a “casino in your pocket” that is global, frictionless, and available 24/7/365
• The introduction of prediction markets that further blur the lines between gambling and investing.
• How marketing and fan engagement strategies normalize betting as part of sports culture, and have changed the experience of sports fans
• How advanced data and real-time analytics create power and knowledge imbalances between sportsbooks and individual bettors
• How athlete-level data and prop bets raise concerns about game integrity, privacy, and unintended consequences for athletes and competitions