The Power of Social Media and Effects on Children Teach-Out

Now that we understand some different ways in which we use social media, let’s learn about one key driver of social media impact: the influencer.

In the following videos, we hear from two experts who discuss the role of influencers and their impact. First, we hear from Eliot Gattegno, Head of Education at On Deck, who describes what a social media influencer is and what they do, the difference between macro and micro influencers, and how they influence. Eliot describes how influencers utilize social media, gives insight into the motivations of influencers, and discusses some of the positive and negative effects of social media.