Generative AI Teach-Out

In July 2023, Hollywood actors and writers went on strike after their respective unions, including the Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA), failed to reach agreements with the Alliance of Motion Picture and Television Producers, which represents movie and TV studios, networks, and streamers. The main concern in the negotiations was how the entertainment industry should adapt to new technologies, particularly AI and streaming. Actors worried about their likenesses being used without consent or fair compensation, while writers were concerned about AI potentially replacing their role in script creation. Streaming has changed the business model for both groups, but the lack of transparency in streaming platforms limits performers' ability to negotiate and receive ongoing payments for their work. The strikes have the potential to disrupt production schedules and affect the fall TV season.

Watch the following two news reports to learn more:

• Video: How AI is changing Hollywood, and why actors may strike over it - CBS Evening News (YouTube, 2:23) - Note that this news report was made prior to the strike; however, it provides a good explanation of how actors’ likenesses can be captured.
• Video: Striking actors demand protection from AI - ABC News (YouTube, 3:28)

Optional: If you are interested in learning more about the strike, consider exploring the following resources:

• Article: SAG-AFTRA Reveals Hollywood Studios' Shocking Proposal for Actors and AI - Alex Stedman, IGN
• Video: Why AI and Streaming Are Center Stage in the Hollywood Strike - Wall Street Journal (YouTube, 7:11)
• Video: Artificial Intelligence: What You Need to Know - SAG-AFTRA (YouTube, 47:55)

Note that some of the articles may be behind a paywall or require a paid subscription. Local libraries and schools often offer free access to these resources.

Reflection Questions

As the entertainment industry faces significant technological advancements, such as artificial intelligence and streaming, the recent strikes by actors and writers have brought attention to their concerns about fair compensation, ownership of their likenesses, and the changing business model. In your opinion, how can the industry find a balance between embracing new technologies and ensuring the rights and livelihoods of actors and writers are protected?

Text generated with the support of ChatGPT.