Storytelling is a powerful communication tool

In this step, Brian Zikmund-Fisher, Professor of Health Behavior and Health Education in the School of Public Health at the University of Michigan, discusses the power of storytelling and the pitfalls with relying on stories as a representative source of information. He offers three key points in this segment:

• Stories can be powerful and persuasive
• Main characters are often unusual
• Follow the story’s explanations and question where they came from