Disinformation, Misinformation, and Fake News Teach-Out

Understanding a distrustful audience

Professor Andy Hoffman outlines several barriers to reaching an audience: their distrust of the message, distrust of the message, distrust of the process that created the message, and fear of the outcome if the message is true.

Reflection: Among the reasons someone might reject a message, which do you think is the most important? What could you do to overcome that obstacle and engage with your audience?