Disinformation, Misinformation, and Fake News Teach-Out

In this step, Holcim Professor of Sustainable Enterprise at the University of Michigan Andy Hoffman touches on approaches a communicator can take to ensure that their message is received by an audience. Important steps are identifying who the audience trusts and focusing the message to speak to their interests.

Reflection: Imagine you wanted to share a concern of yours with a friend or family member and you anticipate their disagreement. How can you frame your message to speak to their priorities and beliefs?