Disinformation, Misinformation, and Fake News Teach-Out
Why Does Disinformation, Misinformation, and Fake News Work? / Lesson 3 of 6
Four Reasons People Reject Science
4 minutes
In this step, Holcim Professor of Sustainable Enterprise at the University of Michigan Andy Hoffman presents reasons why people may dismiss science messages. He describes four ideas to think this through: motivated reasoning, cultural cognition, emotional response, and powerful political and economic interest.