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Survey Data Collection and Analytics

What You'll Learn

  • Understand the basics of survey design, sampling methods, data collection and data analysis
  • Apply the skills learned to analyze and compare multiple data sources in a capstone project
4-Course Series
102 hours
17 hours per course (approx.)
Shareable Certificate
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About Survey Data Collection and Analytics

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data.

Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.

Skills You'll Gain

  • Questionnaire Design
  • Data Collection
  • Online Surveys (Evaluation Methods)
  • Stratified Sampling
  • Sample Surveys
  • Survey Sampling

What You'll Earn

Certificate of Completion
Certificates of completion acknowledge knowledge acquired upon completion of a non-credit course or program.
Modality
100% Online
Format
Self-Paced
Subject
  • Business
  • Social Sciences
Platform
Coursera
Portrait of Frauke Kreuter
Frauke Kreuter

Professor, Joint Program in Survey Methodology

2 Learning Experiences

Course content developed by U-M faculty and managed by the university. Faculty titles and affiliations are updated periodically.

Beginner Level

No prior experience required.

Enrollment Options

Individuals

This experience is available to individual learners on the following platforms:

U-M Community

Students, faculty, staff, and alumni of the University of Michigan get free access.

Organizations

Special pricing and tailored programming bundles available for organizational partners.

What are Coursera and edX?

Michigan Online learning experiences may be hosted on one or more learning platforms. Platform features may vary, including payment models, social communities, and learner support.

Coursera

  • Hosts online courses, series, and Teach-Outs from Michigan Online
  • Enroll and preview courses anytime
  • May earn a non-credit certificate from Coursera

edX

  • Hosts online courses and series from Michigan Online
  • Many offer a free (limited) audit option
  • May earn a non-credit certificate from edX

For more information visit the What are Coursera and edX? FAQ section

4 Courses in this series

  1. Free U-M Access Course

    Data Collection: Online, Telephone and Face-to-face

    Explore survey design methods, data collection modes, and their effects on data quality, bias, and error tradeoffs.

    based on 315 ratings
  2. Free U-M Access Course

    Questionnaire Design for Social Surveys

    Learn to design effective questionnaires, evaluate question formats, and adapt survey design to behavioral and contextual challenges.

    based on 429 ratings
  3. Free U-M Access Course

    Sampling People, Networks and Records

    Explore probability-based sampling methods for people, records, and networks to ensure accurate, cost-effective data collection.

    based on 101 ratings
  4. Free U-M Access Course

    Survey Data Collection and Analytics Project (Capstone)

    Apply your skills in a capstone project by developing a research question, analyzing multiple data sources, and evaluating data quality.

    based on 9 ratings

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