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Influencing People

What You'll Learn

  • Gain influence tactics to become more persuasive and influential in working with your superiors, peers, and even subordinates.
  • Build and maintain high-quality relationships to maximize your informal power and ability to influence others.
  • Distinguish between influence and manipulation.
4 Modules
12 Hours
3 hrs per module (approx.)
Rating

About Influencing People

This course will improve your ability to influence people in situations where you cannot use formal authority. You will learn about effective ways to build, develop, and sustain a power base in your organization. You will also learn influence tactics that enable you to be more persuasive and influential in working with your superiors, peers, and even subordinates. In addition, you will learn how to build and maintain high-quality relationships to further maximize your informal power and ability to influence others. Importantly, you will distinguish between influence and manipulation and learn how to protect yourself from the unwanted influence of others.

The influence strategies you learn in this course will make you a more confident and influential leader, presenter, and decision-maker. You will more effective in pitching business ideas to your superiors, influencing customers, and building coalitions across stakeholders. This course will not only give you strategic guidance on how to develop and maintain your network for influence and power, but we will also equip you with specific tactics and strategies that are proven to work for gaining power and influencing people.

Skills You'll Gain

  • Advanced Negotiation
  • Develop Networks
  • Leadership
  • Social Skills

What You'll Earn

Certificate of Completion
Certificates of completion acknowledge knowledge acquired upon completion of a non-credit course or program.
Experience Type
100% Online
Format
Self-Paced
Subject
  • Business
Platform
Coursera
Welcome Message

Welcome to Influencing People, the third course in the Leading People & Teams Specialization. This course helps you develop the skills to influence others without relying on formal authority. You will explore how power is built, how influence works psychologically, and how relationships and networks strengthen your impact. By learning proven influence strategies and ethical tactics, you will become more confident in persuading stakeholders, protecting yourself from manipulation, and leading effectively across organizational boundaries.

This abbreviated syllabus description was created with the help of AI tools and reviewed by staff. The full syllabus is available to those who enroll in the course.

Course Schedule

Module 1: Building Your Base of Power

  • Video: 01.01 - Welcome
  • Reading: Help us learn more about you!
  • Video: 01.02 - What You Will Learn in this Course
  • Video: 01.03 - Defining Power in Organizations
  • Reading: Youtube links
  • Reading: Course Syllabus
  • Reading: Unit 1 Lecture Slides
  • Video: 01.04 - The Benefits of Power
  • Video: 01.05 - The Dark Side of Power (Part 1)
  • Video: 01.06 - The Dark Side of Power (Part 2)
  • Video: 01.07 - Bases of Power: Structural, Personal and Cognitive (Part 1)
  • Video: 01.08 - Bases of Power: Structural, Personal and Cognitive (Part 2)
  • Video: 01.09 - Strategies for Building Structural Power (Part 1)
  • Video: 01.10 - Strategies for Building Structural Power (Part 2)
  • Video: 01.11 - Strategies for Building Your Personal Power
  • Video: 01.12 - Strategies for Building Your Cognitive Power
  • Video: 01.13 - With Power Comes Responsibility
  • Video: 01.14 - Recap: Building Your Base of Power
  • Reading: Notice for Auditing Learners: Assignment Submission

Module 2: Influencing People Without Relying on Formal Authority

  • Reading: Unit Lecture Slides
  • Video: 02.01 - Social Proof
  • Reading: Social Proof Videos
  • Reading: Introduction to Jeff Brodsky, Chief Human Resources Officer at Morgan Stanley
  • Video: 02.02 - Informal Influence and Power
  • Video: 02.03 - Authority and Influence
  • Reading: Stanley Milgram Video
  • Video: 02.04 - Cognitive Biases and Influence
  • Reading: Alex Laskey Opower Video
  • Video: 02.05 - Liking, Scarcity, and Reciprocity
  • Video: 02.06 - Message, Speech, and Influence
  • Reading: Hans Rosling TED Talk
  • Video: 02.07 - Non-verbal Influence
  • Reading: Handshake video
  • Video: 02.08 - Time of Day & Influence
  • Video: 02.09 - Your Influence Toolkit

Module 3: Developing High-Quality Relationships to Enhance Influence and Power

  • Reading: Unit Lecture Slides
  • Video: 03.01 - Networks and Power
  • Video: 03.02 - Power and Dependence
  • Video: 03.03 - Resources in Social Exchange
  • Video: 03.04 - Jeff Brodsky on Building Relationships (Part 1)
  • Video: 03.05 - Jeff Brodsky on Building Relationships (Part 2)
  • Reading: Introduction to John Beilein, Head Coach, University of Michigan Men's Basketball Team
  • Video: 03.06 - John Beilein on Building Relationships (Part 3)
  • Video: 03.07 - Building a Reputation
  • Video: 03.08 - Energy and Influence
  • Video: 03.09 - Building Relationships for Influence
  • Video: 03.10 - Building Influence From Day #1 on the Job

Module 4: Protect Yourself from Unwanted Influence

  • Reading: Unit Lecture Slides
  • Video: 04.01 - Why You Must Protect Yourself and Your Team
  • Video: 04.02 - The Difference Between Influence and Manipulation
  • Video: 04.03 - What is the Difference Between Influence and Manipulation
  • Video: 04.04 - Strategies and Tactics: Minimize Biases That Allow Others to Influence
  • Video: 04.05 - Strategies and Tactics: Flip the Influence Tactic
  • Video: 04.06 - Strategies and Tactics: Reframing the Power Relationship
  • Video: 04.07 - Protecting Yourself from Others' Manipulation
  • Video: 04.08 - Recap: Protecting Yourself from Unwanted Influence
  • Reading: Post-course Survey
  • Reading: Keep Learning with Michigan Online!
Grading Policy

You must earn an overall course grade of 80% to pass and receive a certificate. Course materials are self-paced and remain open throughout the course. The course grade is based on four quizzes worth 15% each and a final quiz worth 25%.

Portrait of Scott DeRue
Scott DeRue

Former Edward J. Frey Dean of the Stephen M. Ross School of Business

Portrait of Maxim Sytch
Maxim Sytch

Whirlpool Corporation Research Professor of Business Administration, Professor of Management and Organizations

Course content developed by U-M faculty and managed by the university. Faculty titles and affiliations are updated periodically.

Beginner Level

No prior experience required

Enrollment Options

Individuals

This experience is available to individual learners on the following platforms:

U-M Community

Free access is only available to current U-M students, alumni, faculty, and staff.

Organizations

Special pricing and tailored programming bundles available for organizational partners.

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Coursera

  • Hosts online courses, series, and Teach-Outs from Michigan Online
  • Enroll and preview courses anytime
  • May earn a non-credit certificate from Coursera

edX

  • Hosts online courses and series from Michigan Online
  • Many offer a free (limited) audit option
  • May earn a non-credit certificate from edX

For more information visit the What are Coursera and edX? FAQ section

Reviews and Ratings

4.8

3759 Ratings from Coursera

Most Recent Reviews

Read all reviews
Good one
Excellent training
I am interested in this course that is why I selected but I am trying my best do it.
This course teach you how you influence others and not get influence as well. after this course you will get to know that if person is trying to influencing and by which technique :)
Very helpful for further future
Scott DeRue, Ph.D. I find it exceptional that he is teaching the course about influencing people when he can't keep the "ums" out of every other word. How is he expected to influence anyone when he keeps 'um-ing' like someone with "no power" not a Ph.D. professor confident in his teaching materials. Very disappointed. Especially given that this a recorded class, meaning he could have done some reshoots to sound a little better.
good
great course, but a review of the quizes and stats needs to happen. Two of the four sections gave a prompt hat mor ethan the majority of the sutdent popution didn't pass the quiz. That tells me tharere is an issue with the quiz. Specifally week two, I took it enough times to try every answero nce, and try what I thought the correct answer (C) for question one and there is no right answer. At some point someone needs to dust this tried and true coure off an take a look at what is happening and get some more recent studies to back up findings or counter them as the landscape has changed. Een if more recetn studies back up the fidings of the older studies, that is fine. It is now releant. The studies shown lacked demographic diversity as well.
An epitome of archaic executive management training in academia; little regard for ethics, responsibility or accountability and more towards individual egoism and gamesmanship. For those pursuing entry into the C-level echelons of corporate America, this course is for you. Also, when the head of Human Resources for J.P. Morgan contributes to this course, one can easily understand why Wall Street can get away almost collapsing America's economy and not be held accountable for it. Read Nicolo Machiavelli's The Prince instead.
I spent precious time to eventually figure out that this course costs money on top of the already running coursera fee. What a waste.

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