Personal Branding: Stand Out and Succeed
In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story. Taught by world-class faculty from the University of Michigan’s Ross School of Business, this course provides a foundational understanding of how to create and refine your brand to help you achieve your personal and professional goals, regardless of where you are in your career.
U-M Credit Eligible
Professor of Practice Management and Organizations, Ross School of Business
Clinical Assistant Professor of Marketing, Ross School of Business
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