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Introduction to Healthcare Management

What You'll Learn

  • Develop foundational knowledge in the organization of healthcare delivery systems and organizational structures in healthcare nonprofits.
  • Identify and evaluate the functions, culture, and performance of healthcare provider organizations.
  • Identify, understand, and shape solutions to the central issues involved in achieving excellence in U.S. healthcare institutions.
4 Modules
8 Hours
2 hrs per module (approx.)
Rating

About Introduction to Healthcare Management

In Introduction to Healthcare Management, you’ll learn the daily operation and management of healthcare delivery organizations and nonprofits, focusing on transformational leadership and decision-making processes. Explore the structure of healthcare organizations, the roles of clinical professionals, the importance of quality improvement, fundraising and community partnerships, effective communication strategies, and advocacy in healthcare. This course combines theoretical knowledge with practical case studies for a comprehensive understanding of managing complex healthcare organizations.

Skills You'll Gain

  • Change Management
  • Decision Making
  • Financial Analysis
  • Healthcare Quality Management
  • Healthcare Strategy
  • Leadership
  • Management
  • Practice Management
  • Strategic Planning

What You'll Earn

Certificate of Completion:
Certificates of completion acknowledge knowledge acquired upon completion of a non-credit course or program.
Experience Type
100% Online
Format
Self-Paced
Subject
  • Health
Platform
Coursera
Welcome Message

Welcome to Introduction to Healthcare Management, the first course in the Healthcare Management and Finance series. This course introduces the organization, operations, and leadership of healthcare delivery and nonprofit organizations. You will explore management structures, workforce dynamics, quality improvement, and strategic decision-making, building a foundation to analyze performance and address key challenges facing U.S. healthcare institutions through effective, mission-driven management.

This abbreviated syllabus description was created with the help of AI tools and reviewed by staff. The full syllabus is available to those who enroll in the course.

Course Schedule

Module 1: Structure and Function of Management in Healthcare Organizations

  • Video: Course Welcome and Overview
  • Reading: Syllabus
  • Reading: Meet Your Instructor
  • Reading: Pre-Course Survey
  • Video: Management as a Profession
  • Video: Key Stakeholders
  • Video: Healthcare Marketplace
  • Reading: Introduction to Case Analysis
  • Reading: Case 0: COVID-19
  • Video: Differentiating Non-Profit Sector
  • Video: Mission Vision Values
  • Video: Creating Transformational Culture and Building Continuous Improvement
  • Reading: Week 1 Readings Overview
  • Reading: How nonprofits matter in American medicine, and what to do about It: Reports of the demise of nonprofits in US health care are premature
  • Video: Establishing Strategic Governance
  • Reading: The influence of board diversity, board diversity policies and practices, and board inclusion behaviors on nonprofit governance practices
  • Reading: Does governance matter? Board configuration and performance in not‐for‐profit hospitals
  • Reading: Case 1: Funding for Community Health
  • Graded: Week 1 Assessment

Module 2: Clinical Professionals and Leadership in Healthcare Organizations and Quality Improvement

  • Video: Executive Leadership
  • Video: Foundations of Clinical Excellence
  • Reading: Measuring teamwork in health care settings: A review of survey instruments
  • Video: Physicians
  • Reading: Association of primary care physician supply with population mortality in the United States, 2005-2015
  • Reading: Engaging doctors in the health care revolution
  • Reading: Differences in incomes of physicians in the United States by race and sex: observational study
  • Reading: Case 2: Operational Capacity
  • Video: Nurses and Non-Physician Clinicians
  • Reading: Enhancing diversity in the nursing workforce
  • Video: Clinical Support
  • Reading: Implicit Racial/Ethnic Bias Among Health Care Professionals and Its Influence on Health Care Outcomes: A Systematic Review
  • Video: Population Health
  • Graded: Week 2 Assessment

Module 3: Managing People in Healthcare Organizations, Knowledge Management, Development of Environments

  • Video: Management Theories
  • Reading: Out of the box? How managing a subordinate’s multiple identities affects the quality of a manager-subordinate relationship
  • Video: Purpose and Functions of Human Resources
  • Video: Privacy, Security, Data, and the EHR
  • Reading: Potential biases in machine learning algorithms using electronic health record data
  • Reading: HITECH Act drove large gains in hospital electronic health record adoption
  • Video: Environment of Care
  • Video: Facilities Planning
  • Reading: Assessing potential sources of racial and ethnic disparities in care: patient-and system-level factors
  • Reading: Case 3: Social Determinants
  • Graded: Week 3 Assessment

Module 4: Financial Management, Philanthropy, Marketing, and Strategy

  • Video: Financial Management
  • Reading: How do nonprofits respond to negative wealth shocks? The impact of the 2008 stock market collapse on hospitals.
  • Video: Philanthropy and Fundraising
  • Reading: Unleashing the untapped potential of hospital philanthropy
  • Reading: Physicians as fundraisers: medical philanthropy and the doctor-patient relationship
  • Video: Marketing Purpose and Functions
  • Reading: Social media: How hospital facebook activity may influence patient satisfaction
  • Reading: Direct-to-Consumer Advertising for Cancer Centers and Institutes: Ethical Dilemmas and Practical Implications
  • Reading: Case 4: Marketing
  • Video: Strategic Planning Process
  • Reading: Does Strategic Planning Matter?
  • Reading: Decoupling the use and meaning of strategic plans in public healthcare
  • Reading: Training hospital managers for strategic planning and management: a prospective study
  • Video: Conclusion
  • Reading: Post-Course Survey
  • Graded: Week 4 Assessment
Grading Policy

Learners must earn an overall course grade of 80% to pass. Ungraded practice quizzes are available each week for skill-building, while graded weekly assessments determine the final grade, with each of the four graded assessments worth 25% of your total grade.

Course content developed by U-M faculty and managed by the university. Faculty titles and affiliations are updated periodically.

Intermediate Level

Some related experience required

Enrollment Options

Individuals

This experience is available to individual learners on the following platforms:

U-M Community

Students, faculty, staff, and alumni of the University of Michigan get free access.

Organizations

Special pricing and tailored programming bundles available for organizational partners.

What are Coursera and edX?

Michigan Online learning experiences may be hosted on one or more learning platforms. Platform features may vary, including payment models, social communities, and learner support.

Coursera

  • Hosts online courses, series, and Teach-Outs from Michigan Online
  • Enroll and preview courses anytime
  • May earn a non-credit certificate from Coursera

edX

  • Hosts online courses and series from Michigan Online
  • Many offer a free (limited) audit option
  • May earn a non-credit certificate from edX

For more information visit the What are Coursera and edX? FAQ section

Reviews and Ratings

4.6

77 Ratings from Coursera

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