Become a Social Media Influencer for Michigan Online

Grow your social following, support online learning, and become a real-life social influencer.

Did you know? University of Michigan students, alumni, and staff have free access to over 220+ online U-M courses.

We’re searching for enthusiastic U-M student employees* to complete a free, self-paced online course while sharing their own experiences through their personal social channels. Applications for Fall 2022 are closed. Check back for Spring 2022 Applications in Janaury.

Highlighted Program Perks:

  • Become a real-life social media influencer!

  • Get paid $$$ to take a free online course of your choosing

  • Grow your social media following and gain global exposure through our Michigan Online social channels with a total combined following of 150K+ followers

  • Explore and learn new topics by taking a U-M online course-related or unrelated to your college major

  • Free University of Michigan Swag

Minimum Qualifications and Requirements:

  • Full-time or part-time U-M student on- or off-campus

  • Currently employed by the University of Michigan

    • Students who are not currently employed by the university cannot apply at this time*

  • Maintains a personal presence on one of the following:

    • Instagram

    • TikTok

    • LinkedIn

  • Must be active on social media and have a public profile

  • Access to a camera or smartphone that shoots photos and videos

  • Commit to serving a one-semester term, with the option to renew

  • Willingness to perform social media influencer duties for a full semester

Time Commitment:

  • Must attend a mandatory social retreat

  • Must post to social media a few times a month

  • The number of posts is dependent on the platform you use

  • Must participate in one student social media takeover through the Michigan Online Instagram

  • Attend monthly mandatory meetings

Why join?

  • Resume building experience

  • Networking opportunities with social media influencers, U-M faculty, staff, and global learners around the world

  • Exposure to social media brand strategy, content creation, writing, and marketing

  • Recognition on the official Michigan Online social media channels

  • Receive $150 after completing the influencer program

  • Free University of Michigan swag and more…